SOSales – Automation Case Study
AI n8n ChatGPT Node.js Email Automation

SOSales – Automation Case Study

Revolutionising Property Lead Management with AI & Workflow Automation

Challenge

SOSales, a growing property agency, was losing valuable time manually responding to leads, managing listings across multiple platforms, and coordinating viewings. They needed a way to scale without adding admin overhead.

The Solution

We designed and deployed a fully-automated workflow that connects their property platforms, lead intake, and communication tools — powered by AI and n8n.

What We Built

  1. Automated Lead Capture + AI Parsing
    When a lead comes in via Zoopla or Rightmove, ChatGPT automatically scans the enquiry email, extracts the lead's:
    • Name
    • Email
    • Phone number
    • Property ID or interest
    These details are saved into SOSales' lead database in real time.
  2. Instant Email Response
    Each new lead immediately receives a tailored email with:
    • Information about the property they enquired about
    • Viewing availability or next steps
    Ensures high engagement and zero delay in follow-up.
  3. Property Listing Sync
    Property details from SOSales are automatically pushed to both Zoopla and Rightmove, keeping listings accurate and consistent across platforms — no duplicate entry needed.
  4. Seller Onboarding Form
    A clean, branded web form allows sellers to submit their property details (photos, features, availability) directly.
    Submissions feed straight into the property database and trigger internal alerts to SOSales.
  5. Automated Viewing Management
    Leads can select preferred viewing slots via an embedded calendar.
    Bookings sync with the SOSales team's calendar and send confirmation/reminders to the lead — all handled without manual scheduling.

Results

  • Lead response time reduced to under 2 minutes
  • 100% of enquiries automatically logged and followed up
  • No more manual listing or double-entry admin
  • Streamlined onboarding for new sellers
  • More viewings booked without phone calls or email chains

Outcome

With automation in place, SOSales now converts more leads, saves hours per week on admin, and delivers a seamless experience to buyers and sellers alike — all without hiring extra staff.