Express Gate – Case Study
AI Chatbot n8n CRM Automation Bilingual Support Web Automation

Express Gate – Case Study

Automating Growth for a UAE-Based Glass Room Specialist

❌ The Challenge

Express Gate is a premium glass room and pergola installer serving high-end clients across the UAE. Despite a beautiful product line and strong demand, they faced critical bottlenecks:

  • Missed or delayed responses to enquiries (especially after hours)
  • Sales agents overwhelmed with repetitive customer questions
  • Low conversion from website traffic and ad clicks
  • Inconsistent follow-up leading to lost deals

🤖 The AI Automation Solution

We built a custom lead-generation and support system using AI chatbots and n8n automation — designed to capture, convert, and engage clients automatically.

🔧 What We Delivered

1. AI-Powered Lead-Gen Chatbot

  • A smart chatbot embedded on the website and connected to paid ad landing pages
  • Identifies qualified leads based on responses (budget, type of room, location)
  • Collects name, number, and WhatsApp/email → pushes to CRM
  • Engages naturally in Arabic or English based on user preference
"It feels like chatting with a real person, but it works 24/7."

2. Off-Hours Sales Assistant

  • When sales reps are unavailable (weekends or evenings), the chatbot:
  • Handles FAQs (pricing ranges, materials, timelines)
  • Books call-backs or sends brochures automatically
  • Flags high-intent leads for immediate follow-up when the team is back
"We no longer lose leads because of out-of-office hours."

3. CRM + Follow-Up Automation

  • New leads from the chatbot are stored in a lead tracker (Google Sheets or HubSpot)
  • Automated follow-ups after 1 hour, 24 hours, and 3 days
  • Calendar link included for clients to schedule showroom visits or consultations
"Every lead gets followed up consistently without us chasing."

💥 The Results (First 60 Days)

  • 🧠 AI handled 300+ conversations with an 85% satisfaction rate
  • 📈 Lead conversion increased by 34% from chatbot-qualified enquiries
  • ⏰ 80+ hours/month saved in sales team admin
  • 💬 Response time reduced to < 3 minutes, even after hours

🌍 Local Impact, Global-Grade Execution

By tailoring AI engagement to UAE clientele — from lead qualification to bilingual support — Express Gate was able to scale its enquiries without hiring more staff or losing personalisation.

🚀 What's Next?

Express Gate is now expanding chatbot functionality to WhatsApp and social ad campaigns, capturing leads where their customers spend the most time.

Want this for your SME?
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